Microsoft and Google Dominate Oz
Microsoft Sites and Google Sites both reached more than 92 percent of Australian Internet users According to a report by Comscore, Microsoft Sites and Google Sites both reached more than 92 percent of...
View ArticleMobile Advertising: Harbor Hospital Innovates
Promoting a hospital emergency room with mobile display advertising signals the penetration of mobile advertising to traditional clients.
View ArticleQR Code: Really Worth the Effort?
I must admit that I am probably considered a late adopter of QR (quick response) codes within the advertising, marketing and public relations professional arena. While I have been an owner of a...
View ArticleTexting: Mobile Marketing Popularity
hort Message Service (SMS) mobile marketing, also known as texting, is an outstanding avenue for small business owners to reach their customers. Almost all cell phones have the capability to send and...
View ArticleMad Men
Mad Men might be just that! by Neil Kuvin As anyone who’s ever watched an episode of Mad Men knows, ad copywriters have turned that kind of persuasion into both an art and a science. So what can...
View ArticleAdvertising: TAG HEUR IT!
By the time the presidential election ends in November, we will have seen a new phenomenon in advertising; about $2 billion dollars spent on advertising. 'Tis the season! On the brighter side, this...
View ArticleShelf Space Monopolies
During March Madness there is nothing quite like enjoying a cold brew and cheering on your favorite team in the playoffs. But, while you're enjoying the dunks, steals, and runs, beer companies are...
View ArticleBeer Future: Coming to a Bar Near You
Fortunately, the newest trend in beer dispensing has arrived. They call them beer walls. These state-of-the-art devices feature up to eight taps that patrons themselves use to pour their own beer.
View ArticleInnovation in Alcohol Marketing
Heineken, now the world's third largest brewer, has spent the last decade innovating their way to the top of the beer industry. The company is now the world's first and only truly global beer brand.
View ArticlePublic Relations vs. Advertising
I’ve noticed that the practices of Public Relations and Advertising can become muddled. Indeed there are some similarities between the two fields. However, there are four unique differences that...
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